The passion for football isn’t enough to run a profitable sports academy. There are multiple challenges ranging from limitations in operational expertise, access to scientific training curriculum, managing day to day activities, structured coach education program and player developmental pathway, thereby creating roadblocks to running a successful sports venture.
We are the only sports organization in India that has an end-to-end pathway for aspiring student-athletes and coaches. This approach is the culmination of building organizational knowledge over a period of 12 years spanning grassroots to professional sports. This 'eco-system' approach also sets us up well to become a very large company as we continue to build deep expertise across multiple domains.
With over a decade of experience, BBFS has built a sustainable business model with attractive unit economics for running a non-residential academy and giving sizable return on investment.
BBFS is backed by three powerful digital tools - a) enJogo App - India’s first football learning platform; b) Dugout App - center and session management tool; c) In-house CRM - provides a seamless online-offline learning experience to users who seek to play, learn and master football.
enJogo App - with center discovery, demo scheduling, signup and progress tracking - enJogo is the go-to platform for parents and student-athletes when they sign up with a BBFS center.
Dugout App - access to BBFS’ digital library of training sessions, session and match-day planning and in-app attendance and evaluations - Dugout becomes the perfect companion of the coach to maintain and record player progress.
In-house CRM - BBFS’ answer to a seamless lead and subscription management database designed by experts with over a decade of experimentation and adopting best practices.
With the power of technology-lead operations and an extensive coach network, we have solved the problem of running multi-city operations of non-residential sports centers - BBFS centers are running successfully across 19 cities with the aim to expand to over 100 cities across India within the next 5 years.
Anyone who is running or wishes to set up a profitable business in sports can partner with us and set a BBFS training center (Franchise) by meeting the minimum requirements of having access to infrastructure (Football field - minimum 35m*50m) and ability to make an upfront investment ranging between 10 to 15 lakhs in setting up the academy.
Co-founder and CEO, enJogo & BBFS
Former COO at All India Football FederationFormer Investment BankerPGDM (IIM Ahmedabad) and B. Tech. (Computer Science and Technology, IIT Delhi)